Bold,
Daring, Purposeful Partners

BDP+PARTNERS

for Vietnam Airlines

Vietnam Airlines Check-In Lounge
Grand Opening, October 2025

”BDP+Partners played an instrumental role in the triumphant launch of Vietnam Airlines’ pioneering Premium Check-in Lounge at Tan Son Nhat International Airport in October 2025 - the first dedicated facility of its kind in Vietnam.

Through razor-sharp strategic counsel and flawless execution support, BDP+Partners transformed the opening into a defining brand moment, establishing the lounge as an unequivocal five-star gateway. This serene, private, and frictionless experience for First and Business Class travellers not only elevates the entire customer journey but reaffirms Vietnam Airlines’ leadership as the nation’s flag carrier and its unwavering pursuit of global excellence."

- Noi Bai Aviation JSC

BDP+PARTNERS

for Vietjet Air, HD Bank, VIKKIBANK, VIKKAFE

Saigon Marina
International Financial Centre
Grand Opening, August 2025

It is a profound privilege for BDP+Partners to have played a mighty role in the historic opening of Saigon Marina IFC - the landmark complex anchoring Vietnam’s ascent as Southeast Asia’s next great financial capital.

This is far more than architecture; it is a national statement of ambition. By attracting global institutions, catalysing innovation, and creating thousands of high-value careers, Saigon Marina IFC redefines Vietnam’s economic skyline and future trajectory.

We are particularly proud of our strategic collaboration with Masterise Group, Vietjet Air, HDBank, and the visionary teams behind VikkiBank and Vikkafe. Orchestrating the simultaneous debut of Vikkafe as the complex’s signature business café concept - perfectly positioned within this elite ecosystem, exemplifies how precise insight can accelerate brand prestige from day one.

At BDP+Partners, we do not merely advise, we architect enduring value through intelligent links. Saigon Marina IFC stands as the ultimate proof: a physical monument to what becomes possible when cross-cultural strategy, logistical mastery, and curated excellence converge.

We look forward to many more milestones that shape Vietnam’s golden era.

- BDP+Partners CEO

WHO WE SERVE

We Partner Exclusively with Visionaries in Four High-Touch Sectors

From fine-dining groups and boutique distilleries to CPG brands and cloud kitchens — we help F&B leaders launch, scale, and protect margins in a hyper-competitive market.

Deep expertise. Real results. No distractions.

Independent hotels, resorts, restaurant groups, and experiential venues — we deliver revenue strategies, guest-experience upgrades, and operational edge that big chains envy.

Direct-to-consumer brands, online marketplaces, and omnichannel retailers in beauty, fashion, home, and lifestyle – we turn traffic into loyal, high-LTV customers.

High-end fashion, watches & jewellery, premium wellness, private aviation, and ultra-luxe experiences – we craft discreet, story-driven growth that respects heritage while driving modern performance.

Market Insights That Move the Needle

We start by truly understanding your customers and your market. Deep research, competitor analysis, operational audits, and growth mapping -  all human-led, all tailored. No generic reports. Just clear, actionable intelligence that uncovers real opportunities.

Brands That Stand Out, Sell Out

Your story, sharpened and amplified. We craft positioning, messaging, campaigns, and full brand identities that feel authentic and perform relentlessly - whether it’s a luxury rebrand, an F&B product launch, or an e-commerce repositioning that doubles conversion.

Seamless tech that works for you, not against you. SEO, paid media, social, content, custom apps, and analytics platforms, designed, built, and refined by senior specialists who stay on your project from day one. Results-focused, not tech-for-tech’s sake.

Digital Tools That Scale Smoothly

How We Deliver Results – Every Time

Three interconnected pillars, zero fluff. Built exclusively for F&B, hospitality, e-commerce, and luxury brands that want profitable growth with soul intact.

BDP+PARTNERS

for Christian Dior Vietnam, Malaysia, Indonesia

Lady Dior, As Seen By, Ho Chi Minh City
Christian Dior Vietnam, March 2024

Dioriviera, Four Seasons The Nam Hai Hoi An
Christian Dior Vietnam, July 2024

Dioriviera, Pavilion KL
Christian Dior Malaysia, June 2024

Dior Cafe, Dior Ho Chi Minh City
Christian Dior Vietnam, March 2025

Dioriviera, Four Seasons Bali Jimbaran
Christian Dior Indonesia, July 2025

Dioriviera, Penang
Christian Dior Malaysia, June 2025

Dioriviera, Hanoi
Christian Dior Vietnam, August 2025

BDP+PARTNERS

for Coach Indonesia

Coach Taby Pop-Up, Finns Beach Club Bali
Coach Indonesia, May 2024

”An immersive pop-up celebrating self-expression and the spirit of discovery. Spotlighting the iconic Tabby bag, the pop-up captures Coach’s vision of crafting one-of-a-kind experiences that inspire confidence and captivate the community on a deeper level, inspired by the expressive spirit of today’s generation”

- Coach

BDP+PARTNERS

for Cartier Indonesia

Cartier, Santos 121th Anniversary
Cartier, March 2025

”In 2025, Cartier is poised to celebrate a remarkable milestone: the 121st anniversary of the groundbreaking Santos watch. First conceived for aviator Alberto Santos-Dumont in 1904, it remains a pillar of horological history as one of the first modern wristwatches.

To honor this enduring icon of innovation, the prestigious Maison is curating an exclusive, private session dedicated solely to its VIP clientele. This intimate gathering will not only pay tribute to the pioneering spirit of the Santos but will also serve as the platform for unveiling exceptional new creations and limited-edition models. The event promises an immersive experience, connecting guests with the watch's celebrated legacy of design and engineering.”
- Cartier