Vietnam Airlines Check-In Lounge
Grand Opening, October 2025
”BDP+Partners played an instrumental role in the triumphant launch of Vietnam Airlines’ pioneering Premium Check-in Lounge at Tan Son Nhat International Airport in October 2025 - the first dedicated facility of its kind in Vietnam.
Through razor-sharp strategic counsel and flawless execution support, BDP+Partners transformed the opening into a defining brand moment, establishing the lounge as an unequivocal five-star gateway. This serene, private, and frictionless experience for First and Business Class travellers not only elevates the entire customer journey but reaffirms Vietnam Airlines’ leadership as the nation’s flag carrier and its unwavering pursuit of global excellence."
- Noi Bai Aviation JSC
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Saigon Marina
International Financial Centre
Grand Opening, August 2025
It is a profound privilege for BDP+Partners to have played a mighty role in the historic opening of Saigon Marina IFC - the landmark complex anchoring Vietnam’s ascent as Southeast Asia’s next great financial capital.
This is far more than architecture; it is a national statement of ambition. By attracting global institutions, catalysing innovation, and creating thousands of high-value careers, Saigon Marina IFC redefines Vietnam’s economic skyline and future trajectory.
We are particularly proud of our strategic collaboration with Masterise Group, Vietjet Air, HDBank, and the visionary teams behind VikkiBank and Vikkafe. Orchestrating the simultaneous debut of Vikkafe as the complex’s signature business café concept - perfectly positioned within this elite ecosystem, exemplifies how precise insight can accelerate brand prestige from day one.
At BDP+Partners, we do not merely advise, we architect enduring value through intelligent links. Saigon Marina IFC stands as the ultimate proof: a physical monument to what becomes possible when cross-cultural strategy, logistical mastery, and curated excellence converge.
We look forward to many more milestones that shape Vietnam’s golden era.
- BDP+Partners CEO
Noi Bai & Tan Son Nhat's
SH Premium Lounge Opening,
Noi Bai Aviation JSC, March 2025
In the seamless fusion of aviation excellence and premium hospitality, BDP+Partners has forged a strategic partnership with Noi Bai Aviation JSC since early 2025, playing a pivotal role in the triumphant debut of the SH Premium Lounge at Noi Bai International Airport in March and Tan Son Nhat International Airport in May. This collaboration elevated the lounges into sophisticated sanctuaries for discerning travelers, blending world-class amenities with intuitive design to redefine the pre-flight experience, from complimentary massage chairs and high-speed Wi-Fi for ultimate relaxation, to a diverse array of food and beverage options, shower facilities, charging stations, and dedicated smoking areas that cater to every need during a maximum three-hour stay. Our Strategic Insight pillar provided the "what" and "why," identifying opportunities for elevated customer journeys, while ensuring flawless execution that connected operational precision with tangible value. We extend our deepest gratitude to Noi Bai Aviation JSC for this harmonious alliance, a testament to shared ambition in creating exponential comfort and sophistication in Vietnam's skies.
”During NVIDIA CEO Jensen Huang’s December 2024 visit to Hanoi, one experience stood out as the perfect embodiment of Vietnamese warmth and ingenuity: an intimate, hands-on egg coffee masterclass at the legendary Cà Phê Giảng.
This was far more than a cultural stop, it was a masterclass in hospitality itself. Thanks to the flawless coordination and longstanding relationship nurtured by BDP+Partners with their long-term partnership with Cà Phê Giảng themselves, our delegation was welcomed into the heart of Hanoi’s Old Quarter like family. Watching Mr. Huang whisk egg yolks alongside the Giảng family and tasting the velvety result, created an unforgettable bridge between Silicon Valley innovation and Vietnam’s rich traditions.
Moments like these reinforce why NVIDIA is so deeply committed to Vietnam as a strategic hub for AI and technology and talent. We left with not just fuller hearts, but an even stronger conviction in the extraordinary potential of this country and its people.
Our sincere gratitude to the Giảng family and to the BDP+Partners team for orchestrating an experience that will be recounted inside NVIDIA for years to come.”
— The NVIDIA Delegation
Hanoi, December 2024
NVIDIA's CEO Jensen Huang Visit, Hanoi
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