Revenue Growth for Hospitality Brands That Prioritize Soul Over Scale

Our latest support, integration and collaboration in 2025

”During NVIDIA CEO Jensen Huang’s December 2024 visit to Hanoi, one experience stood out as the perfect embodiment of Vietnamese warmth and ingenuity: an intimate, hands-on egg coffee masterclass at the legendary Cà Phê Giảng.

This was far more than a cultural stop, it was a masterclass in hospitality itself. Thanks to the flawless coordination and longstanding relationship nurtured by BDP+Partners with their long-term partnership with Cà Phê Giảng themselves, our delegation was welcomed into the heart of Hanoi’s Old Quarter like family. Watching Mr. Huang whisk egg yolks alongside the Giảng family and tasting the velvety result, created an unforgettable bridge between Silicon Valley innovation and Vietnam’s rich traditions.

Moments like these reinforce why NVIDIA is so deeply committed to Vietnam as a strategic hub for AI and technology and talent. We left with not just fuller hearts, but an even stronger conviction in the extraordinary potential of this country and its people.

Our sincere gratitude to the Giảng family and to the BDP+Partners team for orchestrating an experience that will be recounted inside NVIDIA for years to come.”

— The NVIDIA Delegation
Hanoi, December 2024

NVIDIA's CEO Jensen Huang Visit, Hanoi

Challenges

You’re not alone. And these are the realities keeping hospitality owners up at night in 2025-2030, drawn from cross-verified industry reports like PwC's Emerging Trends and Sabre Hospitality's budgeting guide, which highlight stagnant performance amid strong demand. From independent hotels to experiential venues, the pressures are mounting with modest RevPAR gains (just 0.2% YTD as of August 2025) offset by occupancy declines (down 0.8%), creating a bifurcated market where luxury thrives but economy segments struggle. We're skeptical of overly rosy forecasts, as economic uncertainty, geopolitical tensions, and regional variances (e.g., overtourism in Europe vs. booming Middle East) could amplify these issues through 2030.

These challenges stem from verified sources like PwC and Revfine, with SEA-specific volatility (e.g., booming Middle East vs. pressured North America) amplifying risks. The upside? Operators addressing them strategically, like through integrated tech and sustainability, can capture 4-6% CAGR in key segments through 2030. At BDP+Partners, we differentiate by delivering human-judged solutions that turn these pressures into competitive edges.

Solutions

We address these with senior experts who’ve managed hotels, optimized RevPAR, and navigated recoveries, no juniors, no one-size-fits-all.

We go beyond generic reports: proprietary guest audits across global markets, real-time labor forecasting, and scenario planning for geopolitical shifts to uncover hidden efficiencies.

Authentic narratives that resonate in a personalized world: wellness-focused repositioning, experiential campaigns for workations, and visual storytelling that cuts through OTA noise.

Guest-centric tech integrations, from AI-supported personalization to contactless platforms, designed for seamless operations without overshadowing human service.

Ready to Boost Your RevPAR and Guest Loyalty in 2026?

Our founder and team of experts, who have previously held leadership roles at Grab, Capichi, Accor, and IHG, bring decades of proven experience, having collaborated with and delivered measurable results for over 50+ hospitality businesses across Asia, including key markets like Vietnam, Indonesia, and Japan.

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Latest Hospitality Thinking

Our analysis spans 2025-2030, with a keen eye on 2026 forecasts, but we remain skeptical of overly optimistic projections amid global uncertainties. Let's deep dive !

The Quiet Luxury Rebound

What Independent Hotels Must Do Before Q2 2026

Hospitality Tech Outlook

How 2025 Trends Are Shaping 2026

Hotelier Growth and Direction in 2026

A Strategic Budgeting Guide

FAQs

What services does BDP+Partners offer specifically for the hospitality industry?

We provide customized consulting for independent hotels, resorts, restaurant groups, and experiential venues, emphasizing revenue growth and guest-centric operations. Our human-led approach includes market insights (such as guest audits and RevPAR forecasting), creative branding (like wellness repositioning and experiential campaigns), and digital tools (including personalization platforms and predictive dashboards). We address your unique needs, from boosting occupancy in uneven recoveries to integrating tech without losing the personal touch that defines hospitality.

How can BDP+Partners help my hotel with stagnant RevPAR and occupancy challenges?

RevPAR growth has been modest at 0.2% YTD, often offset by occupancy declines of 0.8%, creating pressure in a bifurcated market. We help by conducting proprietary audits to identify untapped segments like bleisure travelers, implementing dynamic pricing engines to lift ADR by 10-15%, and optimizing operations for peak efficiency. We've delivered +22% RevPAR uplifts for clients by blending data insights with human judgment, ensuring strategies are realistic and sustainable amid forecasts of slower growth through 2030.

What are the key trends in hospitality for 2026 that my business should prepare for?

From verified reports, 2026 trends include wellness tourism (market to $1.3 trillion) and bleisure/workation (to $731.4 billion by 2032), alongside sustainability demands from 76% of travelers. We're skeptical of over-optimism given economic divides, so we focus on actionable shifts like AI personalization in 50% of operators and hybrid experiences to counter rentals. We prepare clients with roadmaps that prioritize human elements, like quiet luxury themes, to capture 4-6% CAGR in premium segments.

Can BDP+Partners assist with labor shortages and staff turnover in my hospitality operation?

Labor shortages affect 65-71% of hotels, with housekeeping roles unfilled at 38% and high turnover leading to service gaps. We differentiate by developing cross-training programs and predictive staffing tools to reduce turnover 20-30%, while maintaining warm guest interactions. Our solutions, tested with clients, cut operational drags 15-20% by integrating tech thoughtfully—avoiding over-automation that could alienate staff or guests in an industry where human connection is paramount.

How do tariffs and geopolitical issues impact hospitality, and what strategies do you recommend?

Geopolitical tensions, like those reducing U.S. arrivals by 8.2% and spending by $12.5 billion in 2025, disrupt international flows and supply chains for hospitality imports (e.g., furnishings or amenities). We recommend diversifying sourcing via ASEAN FTAs, scenario planning for 1-2% GDP drags in SEA, and revenue hedging through local partnerships. We've helped clients mitigate 10-15% cost spikes by focusing on resilient, regional supply models that align with sustainability goals.

What's your approach to branding and marketing for hospitality venues?

In a market dominated by OTAs' $17.8 billion ad spend, we craft narratives that emphasize authentic experiences, such as wellness-focused repositioning or bleisure campaigns to attract 89% of hybrid travelers. We develop full-funnel strategies with visual assets and messaging that boost direct bookings 20-35%, countering dependency. Our human-centric process ensures branding resonates deeply, improving NPS 15-25% by avoiding generic tactics and tailoring to your venue's unique soul.

How does BDP+Partners incorporate technology in hospitality consulting without losing the human element?

Tech adoption is rising (50% of operators by 2026), but fragmented systems create silos and risks overshadowing service. We use AI sparingly for tasks like predictive maintenance to cut energy costs 15-22%, always vetted by experts to enhance—not replace—human interactions. Our integrations, like unified platforms for personalization, have boosted efficiency 40% for clients while preserving the warmth that drives 70% of traveler preferences for meaningful engagement.

What types of hospitality clients do you work with, and how do you measure success?

We collaborate with ambitious independents: boutique resorts, urban hotel-restaurant hybrids, experiential venues, and mid-sized to 5-star chains valuing agility over scale. Success metrics are goal-aligned, such as +18% occupancy gains, 19% margin improvements, or 28% NPS uplifts, with transparent reporting and results-tied fees. We double-check progress against benchmarks like PwC reports to ensure accuracy and adjust for real-world variables like economic uncertainties.